At Real Group, we know great ideas can’t happen in a vacuum. We constantly arouse our brains to think differently because for us normal is boring. The way to make the world better is to always ask “what if?” and that is what we do.
For over 12 years, we have been in the business of bringing together the finest creative persons, media managers, market research experts and public relations gurus to brew formulas for your business and operations’ success.
We started off our journey in Uganda as Real Marketing, solely doing advertising. Over the years we evolved into Real Group, attributed to our geographical expanse across the East African region, as well as the extension of our business lines to include fields like research and direct marketing.
It is for real! We make it real in advertising, business consultancy, production, media management, public relations, experiential marketing, research, social marketing and social media management.
Our research team focuses on improving organizational operations and business performance based on the need of our clients. We handle assignments for both profit based and non-profit based firms. We believe that social and market research has the power to make life, organizational operations and business ventures better. The importance of understanding the complexity of people’s lives and the issues that affect them cannot be underestimated. At Real Group we leave no stone unturned in the quest for data and insights to better people’s lives and businesses.
A box's four corners cannot contain our imagination at Real Group. Our DNA overflows with fresh un-matched ideas to turn your brand into a household name. We appreciate that every brand is a conceived idea and that is why our creative team is unendingly sharpening their knowledge and expertise to remodel your brand into a remarkable emblem.
We want to #makeitreal for your business. We understand that social media is not merely about updating your site. You want to create brand awareness, visibility, launch a campaign or product, manage multiple accounts, respond to inquiries and complaints, engage followers, connect with your customers, create visual content, create customised posts; the list is endless. We understand the social language.
The primary objective of our direct marketing strategy is to engage customers with the goal of widening our clients’ target audience and transforming them into loyal users of the products or services. This kind of one on one brand engagement is directed to increase market share by use of the right brand ambassadors, leveraging the right messages at the right time and place
Few marketing firms put in as much effort as ours in understanding the media structure. we have broken down the media structure into a science which helps us find the best channel to reach our clients' market. We also negotiate and purchase advertising time and space for your products and services.
Good reputations are built on a true commitment to doing the right thing and following through on the same.Real Group knows that building and protecting a consistent brand is a priority.
Real Group PR is established on the truth that organisations should not be presented in false light. We work with organisations to build reputational capital using contemporary PR strategies– all the while never losing sight of organisational values and mission, and always working towards the achievement of business objectives.
Our areas of expertise include: strategic public relations planning, media relations, community relations, Corporate Social Responsibility, consumer marketing, corporate communications, internal communications, social media and grassroots publicity