We make it real. Advertising, Business Consulting, Production, Media, Experiential Marketing, Research, Social Marketing; that’s us. At Real Group we are always asking “what if? Normal is boring to us because we believe the only way to make the world better is to come up with new ideas. Every brand is born from an idea and our creative team’s sole purpose is to bring these ideas into the life and they are very good at making good ideas into great household brands.
For over 12 years we have worked to bring together the very best of creative persons, affluent media managers, market research experts and public relations gurus under one roof to brew a formula for business and operations success. Started as Real Marketing in Uganda simply doing advertising, we have over the years evolved into Real Group. The group is defined by our geographical growth across the East African region as well as extension of our business lines to include other areas like research and direct marketing. So, why go to five different shops to buy five different products when you can get them all at Real Group.
Our research team focuses on improving organizational operations and business performance based on the need of our clients. We handle assignments for both profit based and non-profit based firms. We believe that social and market research has the power to make life, organizational operations and business ventures better. The importance of understanding the complexity of people’s lives and the issues that affect them cannot be underestimated. At Real Group we leave no stone unturned in the quest for data and insights to better people’s lives and businesses.
At Real Group we not only think out of the box we have thrown it out the window and now our creativity is free to hatch the most uninhibited original ideas. We understand every brand is born from an idea that’s why our creative team is fully equipped with the right skills, knowledge and expertise that will turn your brand into a household name.
We have branched into social media marketing. With the use of our unique marketing strategy we have come up with new approaches that will increase social media engagement and reach for brands hence exposing them to a wider market. The world is getting social and we are at the forefront of it. #makeitreal
The primary objective of our direct marketing strategy is to engage with customers with the goal of widening our clients’ target audience and transforming them to be loyal users of the products or services. This kind of one on one brand engagement with the target market is directed to increase market share by use of the right brand ambassadors leveraging the right messages at the right time and place
We have broken the media structure down to a science that has yielded results for our clients’ adverts, few marketing firms put in as much time and research as ours in finding the best media to reach your market. In addition to that we negotiate, purchase time and advertising space for your products and services
As a public relations agency working with a number of renowned organizations, Real Group knows that building and protecting a consistent brand is a priority.
Real Group PR is established on the belief that reputations are built on a true commitment to doing the right thing. Never dressing up clients to be something they are not, Real Group PR works with organizations to build reputational capital through traditional and non-traditional public relations strategies. Real Group also consults on community investment and works with clients to incorporate these efforts into the company or organization’s story – all the while never losing sight of organizational values and mission, and always working towards the achievement of business objectives.
We plan and execute public relations projects aimed at establishing and maintaining goodwill and mutual understanding between your organization and the stakeholders. Our areas of expertise include: strategic public relations planning, media relations, community relations, consumer marketing, corporate communications, internal communications, social media and grassroots publicity