{"id":62,"date":"2018-10-02T19:40:59","date_gmt":"2018-10-02T19:40:59","guid":{"rendered":"http:\/\/real-group.biz\/blog\/?p=62"},"modified":"2022-07-23T07:50:58","modified_gmt":"2022-07-23T07:50:58","slug":"five-fast-off-real-groups-copywriter","status":"publish","type":"post","link":"http:\/\/real-group.biz\/blog\/five-fast-off-real-groups-copywriter\/","title":{"rendered":"Five Fast, Off Real Group’s Copywriter"},"content":{"rendered":"

If you have read the title ( of this article) and it hasn\u2019t made sense to you, well that is a glimpse of how hard, writing effective copy can be (and yes that was me giving copy writing a shot, if you think I nailed it, you my friend are immunized!(wink)).<\/p>\n

Luckily, we have Bridget Draru in our corner, she might have ninety nine problems, writing effective copy isn\u2019t one of them!<\/p>\n

A literature teacher flourishing in the ad business… (unrelated, I think she would make a killing if she were a dancer).Achievements, favorite books and her take on the use of puns in writing copy, Brenda answers five quick ones in this one.<\/p>\n

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#1  <\/strong>What do you consider your biggest achievement in the ad business thus far?<\/strong><\/p>\n

Nothing beats you seeing your work run the very first time. My first campaign was for ICEA <\/strong>(radio and print). It was my most fulfilling day! I just felt I had arrived.  After that, it becomes business as usual. You win a pitch, you celebrate but nothing as exciting as the first time!<\/p>\n

#2  If you are ever stuck on an island, which of your fellow employees would you rather be there with (You only get to pick one) Why?<\/strong><\/p>\n

hehehe\u2026 You guy\u2026what sort of question is this? Hmm, I think I would go with one of my bosses. Why? They will definitely find a way for us to get out plus you know the fringe benefits of hanging out with bosses\u2026first class food, accommodation nebigenderako\u2026lol<\/p>\n

#3  How would you describe your job (copy writer) to a five year old?<\/strong><\/p>\n

Lol\u2026 is this some kind of conspiracy or what?! Wow, let me see\u2026I guess I would wait for an ad to play on radio or TV or pass by a billboard ad then say\u2026\u2019you see that advert, I made it (it doesn\u2019t matter whether I did or not, s\/he will have gotten the point somehow\u2026<\/p>\n

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#4  Many pundits have given their opinion on the use of puns in copy writing\u2026.What is your take on the same? (context: Uganda market)<\/strong><\/p>\n

haa\u2026Puns in copy writing are a no go for me. Unless you are 100% sure your target will digest your message the intended way, which often times they don\u2019t, I would suggest no puns in your communication. Plus, look at our Ugandan audience riyale – our messages are direct, no time to think of what an ad is trying to say!<\/p>\n

#5  <\/strong>Copy writers (all content creators really) are big on reading\u2026.What are those authors or books (At least 5) that you wouldn\u2019t mind reading over and over again?<\/strong><\/p>\n

Ahh okay… That will be;<\/p>\n