{"id":6,"date":"2018-04-06T15:25:19","date_gmt":"2018-04-06T15:25:19","guid":{"rendered":"http:\/\/real-group.biz\/blog\/?p=6"},"modified":"2018-04-09T09:06:36","modified_gmt":"2018-04-09T09:06:36","slug":"digital-marketing-jargon-demystified","status":"publish","type":"post","link":"https:\/\/real-group.biz\/blog\/digital-marketing-jargon-demystified\/","title":{"rendered":"Digital Marketing Jargon Demystified"},"content":{"rendered":"

“<\/strong>The more informative your advertising is, the more persuasive it will be“<\/strong> a quote coined by legendary advertising guru David Ogilvy back in the day, still\u00a0holds water even upto-date.<\/p>\n

Despite the vast changes in the playing field,thanks to advancements in technology,today advertisers readily avail the said information,to the extent that customers are spoilt for choice.<\/p>\n

This only means one thing, the information age is in its evening and we are ushering into the age of attention. Whoever attracts, more attention to their brand takes the day in this digital era.\"\"<\/p>\n

The Scramble for Attention<\/strong><\/p>\n

Since the advent of social networking sites, the battle for consumer attention by brands has hit an all time high since the average attention spun of a social media user is very low.
\nBrands are responding by embracing digital marketing in particular, social media marketing, afterall it is just prudent to go where your customers are.<\/p>\n

Not all that glitters is gold<\/h2>\n

Just like everything that presents vast opportunities,digital media marketing too comes with its fair share of hardships.Given the fact that most of the practitioners are self taught, they are bound to make very many mistakes along the way, some of them disastrous to their particular brands.<\/p>\n

All hope is not lost<\/h2>\n

To prevent some of these mistakes from happening, i compiled a list of some of the terms used in digital marketing to provide a better understanding of the field to ease both drafting and execution of digital marketing strategies.<\/p>\n

Analytics\u200b\u00a0or\u00a0\u200bWeb\u00a0Analytics Tools\u200b<\/strong>
\nThe analysis of data generated by people\u2019s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.
\nE.g. \u201cI\u2019m using web analytics tools to come up with ideas to redesign my website.\u201d<\/p>\n

App\u00a0(Application)\u200b.<\/strong>
\nA program designed to run on smartphones, tablets and other mobile devices.
\nE.g. \u201cMy house needs painting, so I used a local app to find a reputable service near me.\u201d<\/p>\n

Banner\u00a0Ad.<\/strong>
\nA form of advert found on web pages and mobile applications, usually in image format.
\nE.g. \u201cI\u2019m using banner ads to bring new customers to my website.\u201d<\/p>\n

Blog.<\/strong>
\nA regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.<\/p>\n

Browser.<\/strong>
\nA computer program used to navigate the Internet on computers, tablets and smartphones.Examples include Chrome, Firefox, Internet Explorer and Safari.
\nE.g. \u201cI\u2019m not sure why my website looks different depending on the browser a person is using.\u201d<\/p>\n

Click\u00ad-through-Rate\u00a0(CTR).<\/strong>
\nThe number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.
\nE.g.: \u201cMy click\u00adthrough rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.\u201d<\/p>\n

Content.<\/strong>
\nThe digital material available to users, via text, video, audio, images, etc.
\nE.g. \u201cI\u2019m adding more image and video content to my site, so it\u2019ll be more engaging.\u201d<\/p>\n

Conversion or\u00a0Goal<\/strong>.\u00a0\u200b
\nThe action you want visitors to perform. Examples include e\u00adcommerce purchases, form submissions, phone calls, and video views.
\nE.g. \u201cMy main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be a conversion.\u201d<\/p>\n

Conversion\u00a0Optimization.<\/strong>
\nThe process of increasing the percentage of visitors who complete your goals.
\nE.g. \u201cOnce I add a new line of faux finishes to my website, I\u2019m going to start focusing on conversion optimization.\u201d<\/p>\n

Conversion\u00a0Rate.<\/strong>
\nThe ratio of conversions to visits, often used to measure digital performance.
\nE.g. \u201cI\u2019m not sure why, but my conversion rate on external painting is very low for male visitors.\u201d<\/p>\n

Cost\u00a0per\u00a0Click.\u200b<\/strong>
\nThe amount of money required to produce a single click on a digital advertisement.
\nE.g. \u201cCost per click prices seem to be higher during weekends, so I\u2019m only running my campaigns during the week.\u201d<\/p>\n

Crawler or Spider.<\/strong>
\nA program designed to systematically browse content on the Internet and collect information about it to help searchers find what they\u2019re looking for.
\nE.g. \u201cI\u2019m scared of spiders, but not the ones that help my website appear in search engines.\u201d<\/p>\n

Desktop.<\/strong>
\nA non-\u00admobile device like a personal computer or laptop computer.
\nE.g. \u201cI prefer to use a desktop computer at home, but when I travel I use my tablet.\u201d<\/p>\n

E-\u00adcommerce\u200b \u00a0<\/strong>
\nThe sale of products and services online.<\/p>\n

Email\u00a0Marketing.<\/strong>
\nThe process of using email messages to share information and promote products and services.<\/p>\n

Home\u00a0Page.<\/strong>
\nThe introductory or \u201cmain\u201d page of a website.
\nE.g. \u201cOn my home page, visitors can see examples of my most beautifully painted houses.\u201d<\/p>\n

HTML\u200b<\/strong>
\nHypertext Markup Language. A language used by web developers to create websites.
\nE.g. \u201cMy website was written using HTML.\u201d<\/p>\n

Impressions.<\/strong>\u200b
\nThe number of times an advert is displayed.
\nE.g. \u201cMy new marketing campaign for kitchen painting has received thousands of impressions, but I\u2019m not sure if I\u2019ve booked any sales yet.\u201d<\/p>\n

Index.<\/strong>
\nA searchable catalogue of web pages and digital content used by a search engine to provide relevant results.
\nE.g. \u201cBefore my site appeared in the search engine\u2019s index, people couldn\u2019t find my website when they searched for travel agencies in Kampala.\u201d<\/p>\n

Keyword\u00a0\u200b<\/strong>
\nA word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.<\/p>\n

Landing\u00a0Page\u200b<\/strong>
\nThe first page on a website that a person usually sees\u2014not necessarily the home page of that website.
\nE.g. \u201cI\u2019m adding a coupon to my landing page so that my website visitors will be encouraged to buy.\u201d<\/p>\n

Link\u200b<\/strong>
\nA text or image that provides a link from one web page or website to another.
\nE.g. \u201cWhen a major home tourism blog linked to my website, I got a lot more visitors.\u201d<\/p>\n

Mobile\u00a0Device.<\/strong>
\nA portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.
\nE.g. \u201cGrandma got a tablet and a smartphone for her birthday, so now she\u2019s using mobile devices just like her grandkids.\u201d<\/p>\n

Natural\u00a0Listings or\u00a0\u200bOrganic\u00a0Listings<\/strong>
\nResults from a search engine that are not paid adverts.
\nE.g. \u201cThe higher my website ranks in a search engine\u2019s natural listings, the more website traffic I\u2019ll get.\u201d<\/p>\n

Paid\u00a0Listings.<\/strong>
\nAdvertisements that appear on search engines results pages.
\nE.g. \u201cI\u2019m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.\u201d<\/p>\n

Pay\u00ad-Per-\u00adClick\u00a0(PPC).<\/strong>
\nAn advertising system in which advertisers pay for users to click on their advertisements.
\nE.g. \u201cI\u2019m going to use pay-\u00adper\u00ad-click adverts to promote my special safari packages.\u201d<\/p>\n

Query\u200b or\u00a0\u200bSearch\u00a0Term\u200b<\/strong>
\nThe keyword or phrase a user types into a search engine in order to find what they\u2019re looking for.
\nE.g. \u201cWhen people use the search term \u2018hairdresser\u2019 they might be looking for tips on how to do it themselves or a service to do it for them.\u201d<\/p>\n

Ranking<\/strong>
\nA listing\u2019s position on a search engine results page.
\nE.g. \u201cWith a lot of work, I\u2019m hoping to get my website to the #1 ranking on search engines.\u201d<\/p>\n

Search\u00a0Engine<\/strong>
\nA tool that indexes and returns relevant digital content in response to users\u2019 keywords.
\nPopular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
\nE.g. \u201cI use search engines to look for trends in home decor.\u201d<\/p>\n

Search\u00a0Engine\u00a0Optimization\u00a0(SEO).\u200b<\/strong>
\nThe practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic \u2014or unpaid\u2014search engine results. E.g. \u201cInvesting in SEO helped my website get a higher ranking in search engine results.\u201d<\/p>\n

Search\u00a0Engine\u00a0Marketing\u00a0(SEM).<\/strong>
\nA form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in.
\nThis lets businesses be seen by people at the very moment they\u2019re searching for the things a business offers.
\nExample: \u201cSEO is a long process, but using SEM helped me get a lot more website traffic really quickly.\u201d<\/p>\n

Search\u00a0Engine\u00a0Results\u00a0Page\u00a0(SERP).\u200b<\/strong>
\nA list of results appearing in a search engine in response to a user\u2019s search query.
\nE.g. \u201cAfter I searched for \u2018gorilla permits in Uganda\u2019 I noticed that the SERP had both natural listings and paid listings.\u201d<\/p>\n

Session\u200b or\u00a0\u200bVisit.\u200b<\/strong>
\nA group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e\u00adcommerce transactions.
\nE.g. \u201cMy website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.\u201d<\/p>\n

Social\u00a0Media<\/strong>
\nContent such as text, images, or videos, created by individuals and shared across the Internet.
\nE.g. \u201cSocial media changes all the time, so I hired my niece to help me create a social media strategy.\u201d<\/p>\n

Social\u00a0Network.<\/strong>
\nA community of individuals creating and sharing content.
\nE.g. \u201cSocial networks could be a good place for me to showcase the promotional prices for my special safari packages and maybe get new customers.\u201d<\/p>\n

Traffic\u00a0Acquisition.\u00a0<\/strong>
\nThe process of attracting visitors \u00ad often referred to as trafficto websites, mobile apps and other digital assets.
\nE.g. \u201cMy acquisition strategy focuses on targeting people who have recently bought old houses.\u201d<\/p>\n

Unique\u00a0Visitor.<\/strong>
\nA single visitor to a website during a specific period of time.
\nE.g. \u201cNo matter how many times Uncle Bob visits my website, he\u2019s still just one unique visitor.\u201d<\/p>\n

URL\u200b or \u200bUniform\u00a0Resource Locator. <\/strong>
\nThe unique address of a page or piece of digital content on the Internet.
\nE.g. \u201cAunt Sue, you can access my website by typing the URL into your browser.\u201d<\/p>\n

 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Whoever attracts more attention to their brand, takes the day in this digital media era…<\/p>\n","protected":false},"author":1,"featured_media":9,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":11,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/media\/9"}],"wp:attachment":[{"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/real-group.biz\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}