If you have read the title ( of this article) and it hasn’t made sense to you, well that is a glimpse of how hard, writing effective copy can be (and yes that was me giving copy writing a shot, if you think I nailed it, you my friend are immunized!(wink)).

Luckily, we have Bridget Draru in our corner, she might have ninety nine problems, writing effective copy isn’t one of them!

A literature teacher flourishing in the ad business… (unrelated, I think she would make a killing if she were a dancer).Achievements, favorite books and her take on the use of puns in writing copy, Brenda answers five quick ones in this one.

#1  What do you consider your biggest achievement in the ad business thus far?

Nothing beats you seeing your work run the very first time. My first campaign was for ICEA (radio and print). It was my most fulfilling day! I just felt I had arrived.  After that, it becomes business as usual. You win a pitch, you celebrate but nothing as exciting as the first time!

#2  If you are ever stuck on an island, which of your fellow employees would you rather be there with (You only get to pick one) Why?

hehehe… You guy…what sort of question is this? Hmm, I think I would go with one of my bosses. Why? They will definitely find a way for us to get out plus you know the fringe benefits of hanging out with bosses…first class food, accommodation nebigenderako…lol

#3  How would you describe your job (copy writer) to a five year old?

Lol… is this some kind of conspiracy or what?! Wow, let me see…I guess I would wait for an ad to play on radio or TV or pass by a billboard ad then say…’you see that advert, I made it (it doesn’t matter whether I did or not, s/he will have gotten the point somehow…

#4  Many pundits have given their opinion on the use of puns in copy writing….What is your take on the same? (context: Uganda market)

haa…Puns in copy writing are a no go for me. Unless you are 100% sure your target will digest your message the intended way, which often times they don’t, I would suggest no puns in your communication. Plus, look at our Ugandan audience riyale – our messages are direct, no time to think of what an ad is trying to say!

#5  Copy writers (all content creators really) are big on reading….What are those authors or books (At least 5) that you wouldn’t mind reading over and over again?

Ahh okay… That will be;

• Confessions of an advertising man – David Ogilvy
• The Godfather – Mario Puzo (my favorite)
• The secret –Rhonda Bryme
• 7 habits of highly effective people – Steven Covey

And then my newfound Chinese ‘mills and boon’ web collection…

• My youth began with him – Baby Piggie
• Trial Marriage… Passion Honey

You can tell I am having a good time just from the authors’ names…lol.

China is the future my friend, take my advice and act accordingly.