Blog
We work on projects that motivate us, challenge us, educate us, excite us, engage us and push us to work even smarter. It’s no wonder we are in the communications business.
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SPECIALIZATION IS FOR INSECTS (Meet a telecoms engineer flourishing as our Creative Director)
Kate Namuddu is a telecommunications engineer who chose to pursue a career in the ad business. A female in a male dominated field of “creatives”, she is no stranger to going against convention.
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Five Fast, Off Real Group’s Copywriter
A literature teacher flourishing in the ad business….achievements, favorite books and her take on the use of puns in writing copy, Brenda answers five quick ones in this one.
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ODD MAN IN..(Ad Agency life in the eyes of an IT Guy)
Agency work is unlike any other business I’ve been involved with. They tend to work hard & even play harder!
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MEET ARRIKOD, REAL GROUP’S SUAVE ART DIRECTOR
The “Don’t Drink and Drive” campaign for EABL felt like we were creating a movie where you are both the villain and superhero…….
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Why Passion is the most Important trait for Success
It is what prompts that mid level manager to put in extra hours long after the official working hours, figuring out how well to get…
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Digital Marketing Jargon Demystified
Whoever attracts more attention to their brand, takes the day in this digital media era…