Arrikod Ken, a graduate from the Margaret Trowell School of Industrial and Fine Art, is a “less bark, more bite” creative.
Name a brand in Uganda that Ken hasn’t worked on and I will show you one that is not worth its salt (yep, let that sink). With over ten years of experience in the communication business, Ken has worked for some of the top ad agencies in Uganda, served as creative director for European Business Forum under the EU on top of being a consultant for top brands through his own Magnetic Concepts.

We had a chat with him on various topics,so keep calm and read on…

For a creative, your work is exposed to a lot of criticism, How do you handle yourself in such times?

I listen to people’s views first because I believe every  human being has an idea and I don’t take that for granted

, that way it all comes back to me positively to add onto what I have.

You have been in the communications business for some time now, what is the most memorable campaign you have ever worked on? Why?

“Don’t Drink and Drive campaign” for EABL, because we had to imagine scary and real life features like losing a loved one to over drinking. It was like creating a movie where you’re both the villain and superhero. The best thing is that we won the pitch afterwards.

If you are pitted against any of your fellow workmates, in a 100 meters race. Who would definitely lose to you?

All of them, especially the fat ones, (hahahaha) because I was once an athlete and made it to preliminaries for the National Team in 2004

If your life was a movie, what would the title be? (Why?)

Wakanda, hahaha, something African in that line would do.

What other talent would earn you a living, if you weren’t in this business?

Oil painting on canvas for a cause. (I have a mural hidden somewhere, best art composition in my class back in 2008)